Services
Yarrow builds and runs the whole growth engine for health, fitness and wellness businesses — DMs, paid media, organic and the tech underneath — so your revenue never depends on one platform's permission.
Work With Us ▷The premise
We split one stream of revenue across lead nurture, paid media, organic and retention, so you never live or die on one platform's permission. If one channel dips, the others pick up the slack. That's how you stop surviving launch to launch and build something that keeps growing month after month.
Lead nurture & DMs
Paid media
Organic content
Systems & automation
The four pillars
Each pillar fails in a way our clients can describe from memory. Each one gets built so it can't. They are four parts of one system, not four things to buy separately — the whole point is what happens between them.
Work With Us ▷Pillar 01
The Trap: You wake up one morning to find your setter sent one too many messages and your account is hit with a 14 day suspension. Lead flow completely dries up because of one too many DMs.
No lead ever goes cold. Not ready to book? They're routed to a free resource, dropped into an automated email nurture, and start seeing your ads everywhere they look. The conversation keeps going without you in it.
Pillar 02
The Trap: An AI bot flags your ad copy for a compliance issue you didn't even know existed. Your ad account gets disabled overnight with no human support to talk to. Your lead flow drops to zero while your overhead stays exactly the same.
Your ad spend feeds the whole machine. We convert what we can on the spot, cold traffic included, then capture everyone who isn't ready yet and route them into your content, DMs and retargeting instead of letting them slip away. Every click keeps working long after it lands, not just the ones that buy today.
Pillar 03
The Trap: Your whole reach lives at the mercy of an algorithm you don't control. One update, one shadowban, one flagged post, and the audience you spent years building can't even see you. No list, no paid backup, no leads.
Every post earns its keep. Your content stops being a vanity metric and starts pulling people into your DMs and landing pages. The moment someone engages they're tagged, your setter's pinged, and your emails and ads pick up the chase, turning a scroll into a booking.
Pillar 04
The Trap: Your backend is six tools held together by Zapier and luck. One API change or one failed billing card silently breaks a link, and leads start vanishing into a black hole. You're stuck playing weekend tech support instead of growing.
One system, nothing slips through. Your DMs, ads, landing pages and emails all run off a single dashboard instead of a tangle of zaps held together by luck. Every lead's full journey is tracked in one place, so nothing leaks and your team always knows exactly who to close.
How it connects
The four pillars are worth having on their own. What makes them a system is the middle column — every lead, whichever door they came through, runs through the same nurture and retargeting spine and lands in the same place.
A DM
An ad
A post
A referral
However they arrive, they enter the same system.
Tagged on contact
Email nurture
Retargeting
Setter pinged
The part that keeps working when you're not in the room.
Full journey tracked
Nothing leaks
Your team knows who to close
One place to look, instead of six tools and a guess.
Working together
Four stages, in that order. Nothing gets built before we understand what you already have.
01
We map what you already have: where leads come from, where they stall, and what breaks when volume goes up. You get the picture before anyone builds anything.
02
DMs, ads, content and the tech underneath get built as one system on one dashboard, so a lead's whole journey lives in a single place.
03
We run it day to day — setters, spend, posts and follow-up — while you keep doing the work only you can do.
04
Each month the numbers say what to double down on and what to cut. The system gets tighter rather than bigger.
Proof
Every number here is one we can point at. Nothing on this page is a projection.
Hunter's Academy Of Strength
8x ROAS
Average over six months for high-ticket HYROX coaching.
Marie Risvik Coaching
2x
Revenue growth in one month while working less.
Soul Sanctuary
1100+
New qualified teacher training leads over six months.
APEX Challenges
Sold Out
Two years running while launching new races.
Queen Academy
85%
Sustained minimum coaching capacity (100+ clients).
Live Vitae
4x
Successful product launches without paid ads.
Regenerate
Start-Up
To securing international corporate wellness contracts.
Torus Health
Launched
With full branding, website and systems — ready to scale instantly.
Trusted by brands building healthier humans
FAQ
They're built to work together — the value is in what happens between them, so a lead who ignores an ad still gets picked up by content, DMs or email. Where we start depends on what's already working. That's what the first call is for.
The audit and build come first, then the system starts running. [PLACEHOLDER — typical time to first results. Needs Marcus.]
Access to your ad and social accounts, whatever brand assets you already have, and one person who can make decisions. The point of the system is that it doesn't need you in it daily.
Yes. Torus Health launched with full branding, website and systems in place, ready to scale from day one, and Regenerate went from start-up to international corporate wellness contracts.
It runs alongside them. Your setters, content people and coaches keep their roles — the system gives them one dashboard and stops leads falling between the gaps.
[PLACEHOLDER — minimum spend, or confirm there isn't one. Needs Marcus.]
Book a call and we'll help you identify what's broken, breaking or missing, and give you the plan to move forward calmly and with clarity.